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The Folsom Skin Blog

Skincare routines, drag makeup guides, product reviews, and local SF beauty tips — no gatekeeping.

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Skincare · Beginner

The Complete Gay Men's Skincare Routine for Beginners (2024)

Starting skincare doesn't have to be complicated. Three steps, proven products under $60, and visible results in two weeks. Here's everything you need to know to start.

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Drag Makeup · Budget

Best Affordable Drag Makeup Starter Kit Under $50

You don't need a $500 kit to look good in drag. Here's exactly what to buy, why it works, and how to use it — all for under $50 with links to every product.

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Local SF · Brands

Best San Francisco Skincare Brands Worth Trying

SF has a booming indie skincare scene. These Bay Area and San Francisco-based brands punch well above their weight — and you can often find them same-day locally.

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SoMa SF · Local Guide

The SoMa San Francisco Skincare Guide for Queer Men

Folsom Fair prep, late-night bar skin, daily UV off SoMa concrete — the only skincare guide written specifically for South of Market life.

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Skincare · Routine

The 3-Step Men's Skincare Routine You Can Actually Stick To

Most skincare advice is too complicated to maintain. This guide strips it down to three things that actually matter — and explains exactly why each step works.

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